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Fine Lines and Wrinkles

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Volume and Contouring

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Hair Restoration

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Laser Hair and Tattoo Removal

ABOUT US

about ethos

Where medicine and artistry meet in perfect harmony.

Since 2008, Ethos Aesthetics + Wellness has been New Jersey's destination for refined aesthetic care. What began as a single Summit location has grown into seven premier destinations across the state, each one designed to make you feel valued, comfortable, and confident.

Visit one of our locations or explore our services

OUR STORY

our story

Ethos Aesthetics + Wellness opened its doors in Summit, New Jersey with a vision that remains unchanged: deliver results that are subtle, timeless, and uniquely yours.

That first location introduced board-certified physician oversight to aesthetic medicine at a time when many sought such care only in Manhattan. Patients discovered a different kind of experience here. Treatments felt intentional. Results looked natural. The environment felt restorative rather than clinical.

Patient demand guided thoughtful expansion. By 2015, Ethos had grown to serve communities beyond Summit while maintaining the standards that defined the original practice. Each new location reflected the same philosophy: serene spaces, physician-led protocols, and individualized attention.

Today, Ethos operates 7 locations across New Jersey, from Summit and Sparta to Morristown, Somerville, Holmdel, Cherry Hill, and Hoboken. The Summit headquarters remains our flagship. Every location delivers the same Ethos experience: elevated medicine in an environment intentionally designed around you.


Ethos Aesthetics office lobby

OUR MISSION

Confidence is personal, and so is our approach.

Ethos exists to deliver results that look natural, feel effortless, and stand apart. Every protocol we adopt meets three criteria: clinical evidence supporting efficacy, an acceptable safety profile, and alignment with realistic patient expectations.

We combine clinical excellence with individualized attention. Our providers take time to understand your goals, assess your features, and recommend treatments that will genuinely help. This commitment to honest assessment builds the trust that transforms first-time patients into lifelong relationships.

When your goals exceed what a treatment can realistically achieve, we tell you. This approach sometimes means saying no. We believe that integrity serves you better than flattery ever could.


Dr. Hardik Soni, Medical Director and Founder

PHYSICIAN LEADERSHIP

physician-led excellence

At Ethos, every result begins with understanding your goals and ends with physician-supervised precision.

Dr. Hardik Soni and Dr. Monika Soni direct our medical team as board-certified physicians, national trainers for Allergan and Galderma, and lead instructors at the Ethos Training Academy. Their expertise shapes every protocol, every training requirement, and every quality standard across our seven locations.

Medical aesthetics requires medical oversight. Our physician leadership establishes treatment protocols based on published research, manufacturer guidelines, and decades of combined clinical experience. Whether you visit Summit or Cherry Hill, Morristown or Hoboken, you receive care governed by the same rigorous standards.

Providers complete comprehensive training before performing treatments independently. Ongoing education keeps our team current with evolving techniques and advancing technologies. This commitment to continuous improvement reflects a deeper belief: excellence in medicine and aesthetics must go hand in hand.


OUR TEAM

the experts behind ethos

Your experience is crafted by board-certified medical professionals who treat every face, every body, and every moment with intention.

Ethos employs nurse practitioners, registered nurses, and licensed aestheticians across our New Jersey locations. Each provider combines clinical mastery with aesthetic artistry, achieving outcomes that look natural and feel transformative.

The numbers tell our story:

  • 30,000+ patient visits each year
  • Top 1% Allergan Practice nationwide
  • Allergan Diamond and Galderma Top Tier Recognition
  • Over 5,000 injectable treatments performed annually
  • National trainers for Allergan and Galderma
  • Lead trainers for the Ethos Training Academy

Injectors at Ethos complete extensive training in facial anatomy, injection technique, and complication management. Our laser technicians hold certifications on each device in our suite. Many patients develop ongoing relationships with specific providers, returning every few months for Botox maintenance or annual filler touch-ups.

This is elevated medicine: where experience, skill, and attention to detail meet to set a new standard for aesthetic care.


OUR VALUES

what guides us

Evidence over trends. We adopt treatments when research supports them, not when they become popular on social media. Our protocols reflect published data, not passing fads.

Outcomes over volume. Provider compensation never depends on upselling patients into additional treatments. Every recommendation serves your goals, not quotas.

Safety over speed. Proper consultations, informed consent, and post-treatment follow-up take time. We build that time into every appointment because rushed care is not refined care.

Honesty over flattery. If a treatment will not address your concern, we say so. Ethos believes that candid assessment builds the trust that sustains lasting patient relationships.

These principles sometimes cost us patients who want what we cannot ethically provide. We accept that tradeoff because integrity cannot be compromised for convenience.


TAKE THE NEXT STEP

Discover Your Ethos

Confidence starts with comprehensive care.

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